Just In Time For Cold Weather – First-of-its-kind Daily Supplement Helps Optimize Your Immune System

 ST. PETERSBURG, Fla. – (October 23, 2006) – According to the National Institute of Allergy and Infectious Diseases, there are an estimated one billion cases of the common cold annually, and as many as 20 percent of Americans contract influenza each year. As many people know, and science has proven, the immune system plays a crucial role in providing protection against the effects of bacteria and viruses.


First-of-its-Kind
ImmunExtra™ is the first supplement that contains ProLigna™, a patented botanical compound developed from pine cone extract. For hundreds of years the Japanese have used pine cones as a natural remedy.

ProLigna™ was developed at the Tampa Bay Research Institute. For the past 15 years, Dr. Akiko Tanaka, a renowned scientist, has led the team that discovered ProLigna™. Her interest in this ingredient was a result of growing up in Japan where she saw pine cone extract used by her family and community. The Tampa Bay Research Institute is known as being Florida’s first independent biomedical research institute and has trained more than 80 doctoral and post-doctoral scientists.

“We are pleased to bring ImmunExtra™ to market just in time for winter,” said Frank Tufaro, Ph.D., CEO of Allera Health Products, Inc. “ImmunExtra™ optimizes immune system activity and can be taken everyday. It is the next generation supplement for the immune system.”

Consumer interest in nutritional supplements is widespread; approximately 85 percent of the general population used some type of nutritional supplement in the past year, and more than 59 percent used them on a daily basis, according to a study by the Natural Marketing Institute. ProLigna™ is a new compound that is exclusive to ImmunExtra™.

All-Natural
ImmunExtra™ is manufactured from all-natural ingredients. Allera uses pine cones that are recognized by the Food and Drug Administration as a safe ingredient. They are harvested from the forests of Minnesota and Wisconsin. ImmunExtra™ is manufactured in a National Sanitation Foundation certified facility that uses Good Manufacturing Practices to ensure product quality and consistency.

ImmunExtra™ does not contain animal products or allergens such as yeast, dairy, eggs, gluten, soy or wheat, artificial preservatives, colors or flavors. Allera uses vegetable sourced capsules that are acceptable to vegetarians.

Pricing and Availability
ImmunExtra™ will initially be sold direct to consumers via www.immunextra.com and by phone at 1-888-IMMUNE-8 (1-888-466-8638). A bottle of 60 capsules sells for $39.95. The recommended dosage is one capsule per day.

About Allera Health Products, Inc.
Allera Health Products, Inc., of St. Petersburg, Fla., is a biotechnology company that develops specialty supplements that enhance the immune system and drugs that help fight illness and disease. The company holds the exclusive license for ProLigna™ the patented compound in ImmunExtraTM, which was developed by the Tampa Bay Research Institute over the course of 15 years of rigorous research. Allera’s products are developed and produced in the United States, in facilities certified by the National Sanitation Foundation. These facilities employ Good Manufacturing Practices to ensure product quality and consistency. For more information, please visit www.immunextra.com.

 Contact: Marc Berliner/Jessica Lappen
Schneider Associates
(617) 536-3300
mberliner@schneiderpr.com
jlappen@schneiderpr.com